Cold calling is a practise used by many companies in the United Kingdom and Europe in short, calls, texts and emails are sent to prospective clients. The practise has been deemed by many to be unacceptable and unethical. In reality, it is lawful if those cold calling enterprises abide by the legislation which governs the practise. The industry takes it upon itself to berate cold callers and to infer that the practise makes a determination that the cold calling company are scamsters. In reality, this is an untruth. This is not to say that scamsters do use this practise.